Curl-Defining Kit for Curly Hair: LUS (Love Ur Self) Vegan & Cruelty Free

From the brand Curls ≠ complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. Curl Cult Faves Visit the Store ABOUT US Our mission is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. It's so important we incorporated it right into our company name, LUS = Love Ur Self. So every time you see it on one of your bottles, you're reminded to Love Ur Self... just a little more each day!

We believe in quality over quantity. That's why our core product line is built around a simple 3-step system: 1. wash, 2. condition, 3. all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best! Clean, Quality Curl Care

We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

The Ultra-Defining Curl Kit perfectly pairs our 3-Step System with our Irish Sea Moss gel to give your curls extra definition, moisture, softness, and shine. Customized for different curl types, this kit is the complete routine to help cleanse, condition, and enhance your natural hair texture for curls that are soft, shiny, and extra-defined. No crunch, no flakes, no residue.

Just starting your curl journey or simply need a refresher? Discover your curl type using this chart! This chart is based on the Andre Walker Hair Typing System. It isn't perfect since other factors can impact your overall hair texture, such as porosity, thickness, density, and sometimes damage.

Our products are clean, vegan, cruelty-free, dermatologist tested and approved. They're also gluten-free, hypoallergenic, and non-irritating, so you can rest assured they are suitable for sensitive skin. We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that's why we created these products to help bring out the best of your own unique curls.

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